2021 Shop Small Guide & SALE

Posted by Audrey Zimmerman on

For the biggest shopping week of the year we've asked 30+ of our favorite family centric small businesses for insider deals just for you & we've made it EASY because at every site you use code SHOPSMALL


 *Code valid Tuesday 11/23/21 at 12 PM EST until Midnight on Monday 11/29/21 at most shops.


heritage footwear for modern kids
handcrafted in pennsylvania since 1888
Baby Jives - 20% off 
How do you stop time? With Baby Jives milestone sets you can beautifully capture the first year of a child’s life and always remember when.
Love Bubby - 25% off
Love Bubby is known for their premium quality and compliment provoking designs and are quickly becoming a favorite brand of little ones {and their parents} everywhere.
Bitty Brah - 25% off
BITTY BRAH was founded by a mom with a son who hated wearing hats. Her goal has been and always will be to make the hats that stay on the most hat resistant kids. Every feature added was inspired by her real life experiences as a mom. Her goal has always been to make the best quality hats on the market that will last for years to come.
Bright Littles15 % off
Bright Littles helps parents and caregivers have meaningful conversations across the topics of diversity, safety, health, nature, and self. Our first product, Bright Littles Convo Cards, comes with 100 questions + 25 activities.
Neat Kids Co - 20% off 
Neat Kids Co products are handmade and made to play. With removable poms on bonnets, well made bows that don’t come untied and versatile bunny loveys!
Gunner & Lux is a daughter and dad made kids’ jewelry brand. From the age of 5 years old, Riley has been creating bold, positive, empowering accessories. Fun! Cool! Flair! For those who think outside the jewelry box. START COLLECTING!
Lucky Jade - 30% off 
They are only kids once, let them dress like it.
Art 2 the Extreme - 20% off 
Art 2 the Extreme® is home of the Original Rainbow Crayon® and specializes in customized and personalized crayon design for your gifting needs. Our colorful crayons are unique because not only do they come in all different shapes in sizes, but founder, Nicole Lewis, was the first to create and sell a handmade crayon online and the original artist behind the personalized crayon name gift sets.
Z Dough - 20% off 
ZDough is handmade scented play dough that comes in a variety of vibrant colors and natural scents. The dough in each jar is hand-stamped and can be personalized for a truly special gift.
Anise & Ava - 25% off 
Anise & Ava is family matching clothing line created out of Love + Life. All our prints are genderless and designed & hand drawn in house, merchandised by the kid-bosses of our household. Our prints are all eco friendly printed on luxury cotton. We love to see the colorful world through children’s eyes.
Fathers Factory - 15% off 
At Father’s Factory, we designed wooden toys that are fun to play with and look good in your home! We help to create memories that lasting a lifetime. We rooted in your play.
Rey to Z - 25% off 
Simple, stylish, and comfortable for the whole family, Rey to Z customizable caps keep your family looking sharp for everyday adventures.
Mini + Meep - 35% off
mini + meep is a small, mama-owned shop that provides organic, USA-made children's apparel that gives back to children in need. For every order placed, they donate a meal to a child in need. To date they’ve donated 50K meals to children in need and counting.
Goose Grease Shop - 20% off 
Goose Grease dolls are hand-crafted, heirloom pieces made in Colombia through Fair Trade practices, by a team of female artisans.
Lilla Barn Clothing - 15% off 
Lilla Barn uses sustainable and ethical practices to create every-day statement pieces for kids and grown-ups. Our well-made garments using quality materials will last through multiple hand-me-downs.
Sweet P Baby Co. - 20% off 
One of a kind unique baby and kids goods designed by a mom with a passion for all things pretty.
Petite coo -  40 % off 
We create baby items that are timeless and simple, statement pieces for every occasion. Each piece is ethically made in Peru with the softest eco friendly fibers, 100% cotton or baby alpaca wool.
Everly B - 20 % off 
Inspired by my two girls, everly b. is a mama owned company focusing on clothing for mamas and their littles. The majority of our products are proudly cut and sewn right here in San Diego, California.
Starry Knight 20% off 
Starry Knight Design creates Leather baby shoes & accessories for every style. Add on sole options available for walking and running toddlers
Little Light Feet - 20% off all products (excluding bundles and sales items)
Small women-owned business that stocks carefully selected seasonal ranges of socks and tights by the Spanish brand Cóndor.
Leesie and Pip - 25% off 
Shop handmade heirlooms dolls @leesieandpip
The Crossgrain 15% off 
The Crossgrain features a full range of clothing for every age, handmade from natural fibers in Chicago.


Savage Seeds - 25% off 
Savage Seeds prints apparel for the whole family. Our female owned and family operated company is committed to printing USA made and ethically made clothing. We want to deliver a positive message with our designs. Inspiring kindness, empowerment and family.
Jess creates ceramic jewelry decorated in bright colors and 22k gold luster.
We are different from other maternity / postpartum brands because we specially design our clothes to grow with you from the 1st trimester to many years postpartum.
Three Eleven - 20% off
Three Eleven offers a big variety of accessories, stationery and more! You can find many different gifts for under $30.
Allegra & Luca - 20% off 
Collaborating with fair trade, traditional artisans in Mexico & India to preserve their craft, Worldwide shipping.


Amara - 20% off
At Amara, we believe a lifetime of healthy eating begins with a baby's first bites.
Baltic Mermaid - 25% off
Bringing you Rocks and Rainbows™️ to make you and your space feel magical.
Cabin Fever Goods candles are made with 100% natural soy wax and clean, eco-conscious ingredients with an emphasis on floral, woodsy, and herbal scents. All products are handmade in small batches in Mullica Hill, NJ.
Malia Mu - 30% 
Malia Mu is a family business, designing and creating cozy essentials for your home BONUS: sustainable vegan washable
We believe children can appreciate good design. That’s why we design beautiful educational posters for you and your family. Nurture your children’s aesthetic sense with pretty colors and tasteful typography while also feeding their growing minds with practical information.
Rookie Humans - 30 % off
@RookieHumans' bedding is inspired by children's imagination, creating whimsical designs that are as fun and vibrant as the children that sleep on them. With designs ranging from crib to king size, there's something for everyone in your family.
Hitch Concept - 25% off
Elevate your gift giving with our all natural soy candles and personal care products.

Thanks for shopping small this holiday season!

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